Where to listen
Timestamps
00:44 – What is the creator economy? 01:24 – What is the difference between creators and influencers? 03:05 – The changing power dynamics between brands, creators and the social platforms. 06:20 – A look at fandoms. 07:46 – A look at gaming and esports. 10:00 – Advice to brands that are looking to get involved in the creator economy.
Further reading
- The WARC Guide to brands and the creator economy
- What we know about collaboration and co-creation...