Where to listen
Timestamps
01:10 – How have we defined Big Tech? 03:17 – These eight companies account for 6% of ad spend globally. 04:31 – What does that ad spend growth rate look like compared to other categories? 05:24 – How are they spending this money? 06:55 – Amazon and Alibaba’s spend is growing faster than the rest. 11:27 – Ad spend as a percentage of total sales is plateauing. 12:06 – Amazon’s revenue and ad spend breakdown.13:31 –...