Where to listen
Timestamps
04:31 – Assumptions about media. 06:55 – Understanding that not all reach is equal. 11:49 – Creative and its placement. 17:35 – ‘70% of the ads we buy get zero attention.’ Why is that happening? 21:10 – What’s the solution to the attention problem? 22:30 – Outliers that have surprised you from an attention metrics perspective? 28:43 – Attentive reach. 32:54 – How are platforms responding to attentive reach?34:52 – Does this undermine the idea...