01:59 – Introductions: Jason and his involvement in the Sherwin-Williams campaign. 03:10 – The brief and developing the thinking for the campaign. 10:42 – Was making a promise part of what you were trying do? 13:55 – A good promise should be memorable, valuable and deliverable. How does this campaign perform on these three facets? 17:53 – What were the results of this campaign and its impact?22:34 – Advice for getting to an idea that’s memorable,...
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