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Where to listen
Timestamps
01:25 – Do we need a new mental model for marketing? 05:02 – What does a good promise look like? 10:25 – How did we choose the campaigns used in the research? 13:35 – Examples of campaigns that were promise based, and ones that weren’t. 20:33 – The results – brand building impacts. 23:02 – Modelling for brand or campaign size. 29:15 – Were the effects sustained?30:47 – How does this fit with the...