00:09 – Intro and guest introduction 01:30 – Who is Bera and what do they do? 02:31 – Why is brand measurement important 04:00 – What metrics were tracked during the culture wars? 06:46 – What stood out across the five cultural moments 10:42 – How Bud Light's brand equity score played out during the crisis 13:12 – How Disney's high brand equity score played out during their crisis14:28 – Budlight vs. Disney reaction to consumer...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
