A Deep Dive into the ANA's New Programmatic Report

Cathy Taylor, Bill Duggan, Tom Triscari

WARC’s Cathy Taylor talks to Bill Duggan, group EVP at the ANA and Tom Triscari, programmatic economist at Lemonade Projects.

Where to listen

Timestamps

02:03 – What led you to doing this research?06:38 – Topline findings12:11 – How did we get here and why don’t advertisers care?17:33 – Recommendations around data22:28 – Incentives around low-cost media24:02 – The benefits of inclusion lists25:46 – Good quality data to make better decisions29:41 – Recommendations around contracts32:29 – Private marketplace flaws

Further reading

The future of programmatic

What we know about programmatic advertising

3 in 15: The future of programmatic...

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