3 in 15: The Future of Measurement 2024
Alex Brownsell and Paul Stringer
Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights, talk about the Future of Measurement 2024 Report, discussing third-party cookies, hurdles in holistic measurement, and closing the sustainability gap.
Where to listen
Timestamps
02:24 – Third-party cookie deprecation
07:49 – Hurdles in holistic measurement
12:08 – Closing the sustainability gap
Further reading
The Future of Measurement 2024
The Marketer's Toolkit 2024
The signals and the signaling...