WARC Talks: Behavioural science in an age of volatility

Imaad Ahmed and Richard Shotton

In this episode of the WARC podcast, marketing consultant and founder of Astroten, Richard Shotton, joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas, to discuss Richard’s latest book, The Illusion of Choice.

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Timestamps

01:16 – Tell us about The Illusion of Choice. 02:09 – Responding to sceptics of behavioural science. 05:34 – Three Rs. 07:13 – Thinking about brand and the importance of mental availability, how would you advise marketers from a behavioural perspective? 10:17 – How can businesses use behavioural science to make their pricing more effective? 17:51 – How can marketers respond to some of these post-pandemic behaviour shifts?25:58 – How can behavioural science help marketers in...

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