What Apps Got To Do With It: Mobile Behavior Across APAC
Masao Kakihara& Soyeon Kim Think with Google
Asia has emerged as the globe's hub for mobile app businesses. Apps for instant messaging, social networking and search are used on a daily basis—and with so much competition, it's difficult for brands to stay ahead of the innovation curve. In partnership with TNS, we conducted the 'APAC Mobile App Usage Study', surveying 1,000 smartphone users each in eight countries about their app behavior, when and why they download apps, and their attitudes to apps and advertising. Here's what we found....