Understanding China through the consumer's lens

ApertureChina

ApertureChina's China Consumer Strategy Report 2024 is designed to assist brands and agencies in navigating China’s unique ecosystem and understanding future trends within context.
  • Chinese social media has transitioned from a trend enabler to a trend setter, like Douyin not only reflecting fashion and beauty trends, but also actively shaping and accelerating them.
  • China’s sports ecosystem is changing, and consequently, more athletes are showcasing dynamic personal brands that can enhance their marketability at home and abroad.
  • Pop-ups and exhibitions are the best way to connect with Chinese consumers in the post-Covid era and remind consumers that the brand is still relevant.
  • The customer funnel in China is becoming shallower and wider, thanks to the increased number of shopping platforms; it’s key to have an...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands