The truth about Japanese representatives: sushi, zen and Toto
Dave McCaughanMcCann WorldGroup Asia Pacific
Mention a country's name and I bet stereotypes come to mind. When I ask Japanese friends what they think of my native Australia, they think "lots of space" followed by koalas and usually the thought that I must love beer. Try it yourself. Think of another country and we instantly get stereotype pictures in our heads. So what do people around the world think of when they consider Japan?
What is Japan alike?
Earlier this year, this column outlined the results of a global McCann...