The real story… behind LED mothers
Dave McCaughanMcCann WorldGroup Asia Pacific
When a crisis hits, everyone looks to mom for help. When a national crisis hits, as it happened in Japan this year, mothers were asked to be even more protective, caring and well mothering than normal. Early this year in this column I described an ongoing research series called "Real Mothers," where we have been tracking the lifestyles, interests and views of today's Japanese mothers with children. Now we have released the eighth annual report in the series, with a focus on how these women have coped in...