The Chinese Golden Weeks in fast growth cities: National shopping holidays key to sustained sales lift
WPP
Key insights for brand and retailer success during the golden weeks
- DON'T MISS GOLDEN OPPORTUNTIES
Participate. It's imperative.
The Golden Weeks are national shopping holidays that happen twice a year—in the spring and fall. Sales rise sharply for the key Fast Growing Consumer Goods (FMCG) categories and they spike dramatically for home electronics, appliances, mobile phones, laptops and other digital devices. Golden Weeks participation is imperative for brands and retailers that want to compete in China. The holidays also are an important of...