The changing role of programmatic in Europe: a publisher perspective
Thomas Schreiber and Alison FennahGoogle and IAB Europe
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today.
In the first six months of 2015, programmatic advertising has been at the centre of discussions across the advertising industry. From Advertising Week in London and Interact in Berlin to the Festival of Creativity in Cannes, it has never been far from the headlines. Indeed, at IAB Europe the small Programmatic Trading Task Force formed in...