- Consumers have increasingly been adopting a holistic approach to personal health, viewing it as a part of their wellbeing, and growing the wellness market to $4.2 trillion globally, according to the Global Wellness Economy Monitor.
- Friluftsliv, which focuses on spiritual and physical wellbeing through nature, is another Scandinavian self-care practice that has become popular in recent years; others include the Danish concept of hygge, and the Dutch practice of niksen.
- Central to the popularity of friluftsliv is its accessibility – encompassing a range of activities, it does not require specialised equipment, planning or spectacular scenery.
- Friluftsliv has caused record increases...
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