- The study shows that pitching processes are becoming unnecessarily time consuming and expensive for agencies, leading to them being more selective about what they pitch for.
- Agencies want more transparency into how they are evaluated, as well as more two-way dialogue and real-life interactions with clients rather than so many virtual presentations and meetings.
- Agencies believe clients over-prioritise commercial and media buying capabilities when they should be paying more attention to areas such as strategy, talent, culture, creativity and thought leadership....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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