- The future of digital advertising relies on a connected ecosystem that supports the open web and diverse, ad-supported content.
- Marketers plan to spend more direct with publishers and media companies.
- First-party data is clutch, but it’s not be-all, end-all for understanding consumers.
- Many forms of data enrichment can fill in the gaps of the changing consumer.
- Marketers and publishers are confident their companies are on top of privacy and some form of consumer opt-out is required to preserve privacy choices....
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