Asia's 'post-mobile' consumer: Cross-screen user behavior insights from Appier
Appier
1. Multi device usage in Asia is the norm
Over half of Asia's multi device users use three or more screens.
More than one half of multi device users in Asia use three or more screens: 29% use three, while 22% use four.
Multi device usage in Asia, 2H 2015
Y-axis: % of multi-device users
Among markets we surveyed, more than half reflect the same trend
In AU, JP, KR, PH, SG and TW, more than 50% of multi device users switch between more three or more screens.
Multi device...