Women's Aid: The power of starting in a different place
Matt WilliferWCRS
Campaign details
Brand owner: Women's AidAgency: WCRSBrand: Women's AidCountry: United KingdomIndustry: Charities and voluntary organisationsMedia budget (USD): Up to $500kChannels used: Cinema
Executive summary
This UK case study by WCRS, the agency, and featuring the charity, Women's Aid, describes a cinema campaign which exploited 3D technology to show viewers a scene of a woman in domestic harmony in one lens of their 3D classes, and one of a woman under threat from her husband...