Volkswagen India: Innovations for Everyone
Ashwini Kamat, Deepa Jatkar, Zarius Captain, Aatika Ansari, Rohan Jadhav, Ankita Derasaria, Pooja Patil, Nova Das, Girish Vyas, Sridhar Surve, Pradeepan Pacha and Alex Anthony
Campaign Details
Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: VolkswagenCountry: IndiaMedia budget (USD): $5M-$10MChannels used: Internet - display , Internet – general, Newspapers, Television
Executive summary
Volkswagen was perceived as a premium, pricey and high maintenance brand by most Indians. This case study describes how it launched an initiative which married Volkswagen's brand promise of innovation with the inventive spirit...