Vodafone: The medium is the message
Prakash Acharaya
Campaign details
Brand owner: VodafoneAgency: Maxus IndiaBrand: VodafoneCountry: IndiaChannels used: Newspapers, TV
Executive summary
This case study explains the marketing of Vodafone123, a voice-based service with features such as recipes, celebrity news, marriage/dating services and horoscope alerts, through media platforms that not only contained common elements with the brand, but where content and brand messaging seamlessly merged into each other. Results far exceeded the expectations of the client, with 84 million calls received in just one month during the campaign.
Campaign background
Vodafone...