Sky News Arabia: The cinema news broadcast
Tahaab Rais
Campaign details
Brand owner: Sky News ArabiaLead agency: FP7/DXB (Part of McCann Worldgroup) and Momentum MENABrand: Sky News ArabiaCountry: Pan Arab, Saudi Arabia and United Arab EmiratesIndustry TV channels, services, programmesChannels used: Cinema, Earned media, buzz, Online video, Product placement, Public relations, Social media, Word of mouth, advocacy Media budget: Up to $500k
Executive summary
This case study describes how media company Sky News Arabia created live interactive news broadcasts to be shown in cinemas to engage with...