Nestlé: A 100 years by your side - Corporate brand campaign drives hard business results
Milan Agnihotri, Gavin Hoh and Tony SavarimuthuMcCann, Kuala Lumpur
Campaign details
Brand owner: Nestle CorporateAgency: McCann, Kuala LumpurBrand: NestleCountry: MalaysiaIndustry: Bread, cake, biscuits, Confectionery, Dairy products, fats, oilsMedia budget (USD): $500k - $1 millionChannels used: Events and experiential, Internet - microsites, widgets, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, Television
Executive summary
This campaign from Nestlé, the food and drink group, in Malaysia, was designed to celebrate...