Kaizers Orchestra: Heartbreaker
Jens-Petter Aarhus, AnorakSimen Idsøe Eidsvåg, Haaland, Eidsvåg & StrømTone Helene Angsund, Starcom Norway
Campaign details
Brand owner: Kaizers OrchestraAgency: Anorak, Haaland, Eidsvåg & Strøm, Starcom NorwayBrand: Kaizers OrchestraCampaign duration: Up to 3 monthsCountry: NorwayMedia budget (USD): 800 eurosChannels used: Cooperation National Broadcast, social media, posters, fax, Spotify, Google
Executive summary
This is the story of how the band Kaizers Orchestra turned around the music industry's problem with piracy and at the same time made their best-selling single ever.
Although...