HELPMET: The world's first helmet that can detect a serious head impact and call for help when riders are unconscious
Campaign details
Brand: HELPMETBrand owner: Thai Health Promotion FoundationLead agency: BBDO BANGKOKCountry: ThailandIndustries: Public healthChannels used: Direct marketing, packaging and design, Product sampling, events & experiential, print general, social media, websites & micrositesBudget: Up to 500k
Executive summary
The world's second-highest number of motorcycle accidents happen in Thailand. Eighty percent of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at...