Fiat Live Store
Marina Tunes
Campaign details
Lead agency: Isobar Brazil
Executive summary
This case study shows how, with the Fiat Live Store, car manufacturer Fiat created a revolutionary way to experience a car dealership online, using technologies previously only used for luxury models. Consumers are used to shopping around online for their next car, as about 60% of new car buyers in Brazil start the search for their new vehicle on the web. It's a long process that last three months, but the decision of buying a specific model is determined by visiting dealerships and touching the cars....