Bou Khalil Supermarché: The Good Note
Campaign details
Brand: Bou Khalil SupermarchéBrand owner: Bou Khalil SupermarchéLead agency: J.Walter Thompson BeirutCountry: LebanonIndustries: Supermarkets & grocery storesChannels used: Direct marketing, Events & experiential, Integrated, Magazines - business, trade, Magazines - consumer, Other & ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media,Websites & micrositesBudget: Up to 500k
Executive summary
Lebanon has absorbed more than two million Syrian refugees. More than half are children, drastically increasing the number...