Sage by Heston Blumenthal: Bringing food thinking to the UK
Claudia Moselhi and James Devon
Campaign details
Brand owner: Breville GroupLead agency: MBABrand: Sage by Heston BlumenthalCountry: United KingdomIndustry: Household appliances, durablesChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - display, Magazines - consumer, Newspapers, Product sampling, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This entry outlines how Sage by Heston Blumenthal, Breville Group's range of high-end kitchen appliances, was launched into the UK by focusing...