Safe and Well Online: @ppreciate - Helping young people spread positivity across the web
Bernadine Brewer
Campaign details
Brand owner: Young and Well Cooperative Research CentreAgency: Zuni; Digital Arts NetworkBrand: Safe and Well Online projectCountry: Australia
Executive summary
Every year, campaigns from hundreds of non-profit and government organizations target young Australians with well-intentioned educational campaigns about online safety and wellbeing. Every year, hundreds of thousands of young people never hear these messages.
Safe and Well Online (SWO) is a government-supported academic research project for the Young and Well Co-operative Research Centre (CRC). The...