Puerto Rico and Rehabilitation Department: Follow2Unfollow
Alejandro Rosado
Campaign details
Brand owner: Puerto Rico GovernmentAgency: Starcom MediaVest GroupBrand: Puerto Rico Correctional and Rehabilitation DepartmentCountry: Puerto Rico
Executive summary
This case study shows the response of the government of Puerto Rico after previous advertising campaigns attempting to discourage criminal behaviour had failed. At least three murders took place on the streets of Puerto Rico every day, and 52% of those were related directly to drug trafficking. They decided they would have to try a more personal and relevant approach to get through to the...