Newcastle Brown Ale: If We Made It
Campaign details
Brand owner: HeinekenLead agency: Droga5Brand: Newcastle Brown AleCountry: United StatesIndustry: Beers, lagers, stouts, ciderChannels used: Content marketing, Earned media, buzz, Internet - display, Internet - microsites, Internet - search, Online video, Point-of-purchase, in-store, Public relations, Social media, Television, Word of mouth, advocacy Media budget: 1 - 3 million
Executive summary
This case study describes how Newcastle Brown Ale played up to its image as a blatantly honest, no-frills beer brand for guys who are tired of being pandered...