Emirates NBD: The Beautiful After
Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDLead agency: FP7/DXB (Part of McCann Worldgroup)Country: United Arab EmiratesIndustry: Banks, credit cards, loansChannels used: Content marketing, Events & experiential, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
64% of residents in the UAE do not save for retirement. With rising costs of living and raising a family, retirement planning is no longer a priority. Emirates NBD, a leading bank in UAE, made people stop...