Cadbury Dairy Milk: ShubhAarambh League
Swapna Raghavan and Kumar Subramaniam
Campaign details
Brand owner: Cadbury India – Mondelez InternationalAgency: Digital Agency – PinstormBrand: Cadbury Dairy MilkCountry: India
Executive summary
Cricket being a religion in India is now a cliché. And T20, the brash new avatar of the game, being its reigning god is also well known. In this context, the Indian Premier League (IPL) has taken this reigning god and made it into a huge entertainment event which draws in mammoth crowds and television viewership from across the country, thus ensuring that IPL...