Campaign details
Brand: UNICEFBrand owner: UNICEFLead agency: MindshareCountry: Middle East and North AfricaIndustries: Charities & voluntary organisationsMedia channels: Online video, Outdoor, out-of-home, Print - general, unspecified, Programmatic display, Radio & audio, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
The mission of UNICEF, the world-leading children's organisation with a global footprint, is to be 'for every child'. It is determined to save children's lives, to defend their rights and to help them fulfil their potential. Although globally acclaimed and advocated for,...