Campaign details
Brand: Tunisie Telecom Brand owner: Tunisie Telecom Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Tunis Market: Tunisia Sector: Telephone & internet services Media channels: Events & experiential, Social media, Online video, Radio & audio Budget: Up to 500k
Executive summary
As a rural welfare champion, Tunisie Telecom took charge of connecting white areas to its mobile data network and thus provided mobile internet access to more than 164 schools, 59 basic health centres and 180,000 inhabitants [1]. But despite TT’s efforts in...