Campaign details
Brand: The UAE Government Media OfficeBrand owner: The UAE Government Media OfficeLead agency: TBWA\RAADContributing agencies: OMD, TBWA\RAAD, ITP LiveMarket: Kuwait, Sudi Arabia, United Arab EmiratesIndustries: Government, social policyMedia channels: Online video Outdoor, out of-home, Radio & Audio, Social media, Word of mouth, influencers Budget: 500k - 1 million
Executive summary
The UAE Government Media Office created a simple, yet powerful initiative that sparked a movement and brought together millions of Arabs from around the world to celebrate the launch of the first Arab...