Campaign details
Brand: Teach for QatarBrand owner: Teach for QatarLead agency: TBWA\RAADCountry: QatarIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Other & ambient media, Outdoor, out-of-home, Print - general, unspecified, TelevisionBudget: Up to 500k
Executive Summary
Qatar is the richest country in the world, but its students scored at the bottom 8% in the world's scholastic performance, thus harming its National Vision 2030 goal of transforming into a sustainable knowledge-based economy. Teach For Qatar is a local NGO that recruits exceptionally talented young professionals to help solve this...