Campaign details
Brand: STC PayBrand owner: Saudi Telecom CompanyLead agency: Wunderman Thompson RiyadhContributing agency: UM RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
The 'holiday blues' were overwhelming in 2020 as a raging pandemic was sweeping the globe and celebrations were cancelled as families had to spend days in isolation. And it was no different in Saudi Arabia.
Eid, a Muslim festivity, is usually celebrated with big gatherings and the passing of...