Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Games & competitions, online display, Online video, Outdoor, out-of-home, Print - general, Social media, TelevisionBudget: 5 - 10 million
Executive summary
In 2015, STC, Saudi's largest telecoms operator made a dramatic change. It stopped being a telecoms operator and became an entertainment destination. With little relevant content available on traditional channels, STC created the region's first online branded content hub. Not only did this hub...