Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agencies: Wunderman Thompson Riyadh, Interbrand MadridContributing agency: UM RiyadhMarket: Bahrain, Kuwait, Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Mobile & appsBudget: 500k - 1 million
Executive summary
stc, telco leader and one of the Middle East's most valuable brands, was moving at pace with the cultural evolution. The economic and social transformation was the driving force behind stc's new business strategy: DARE (digitalise, accelerate, reinvent and expand).
The brief was to communicate the...