Campaign details
Brand: Orange TunisiaBrand owner: Orange TunisiaLead agency: FP7/TunisContributing agencies: UM MENA, TunisiaCountry: TunisiaIndustries: Telephone & internet servicesMedia channels: Games & competitions, Mobile & apps, Online video, Social mediaBudget: Up to 500k
Executive Summary
In Tunisia, a market driven by a young audience, Orange had the best 4G vs. Tunisie Telecom and Ooredoo. But was not known for it.
We showed its speed and coverage by choosing retro gaming – a huge trend with Tunisian youth –and created a product...