Campaign details
Brand: Nissan Middle EastBrand Owner: Nissan Motor CompanyLead Agency: TBWA\RAAD, DubaiContributing Agencies: Nissan United, New YorkCountry: United Arab EmiratesIndustries: Automakers & marquesMedia Channels: Content marketing, Events & experiential, Online video, Social media, Sponsorship - sports, Television
Executive summary
In a declining market Nissan Middle East, a car brand that always communicated "Arabs-First", wasn't retaining Asian Expats. A rare opportunity changed everything when Nissan globally signed on to sponsor the International Cricket Council (ICC) World T20 Tournament and asked our local agency to not...