Campaign details
Brand: Nissan PatrolBrand owner: NissanAgency: TBWA\RAADMarket: Middle East & North Africa (general region)Industries: SUVs, 4x4sMedia channels: Mobile & apps. Online video, Programmatic buying, Social media, Websites & micrositesBudget: 5 - 10 million
Executive summary
The Nissan Patrol was explicitly made for the harsh desert conditions of the MENA region. Over the years, it has gained a strong reputation for being a rough and rugged dune-bashing desert warrior. With consumer preferences and category dynamics changing, the desert warrior perception, once the marque's biggest asset, was now...