Campaign details
Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: SUVs, 4x4s Media channels: Online display, Online video, Radio & audio Budget: Up to 500k
Executive summary
The Gen Z were not interested in conventional communications, yet brands keep trying to connect with this elusive audience using traditional advertising. While launching the new Kicks, a small SUV, Nissan needed to enhance its relevance with this younger target.
The challenge for Nissan was how best to engage...