Campaign details
Brand: McDonald's GCCBrand owner: McDonald'sLead agency: Studio M: Leo Burnett Dubai & StarcomContributing agency: Publicis Media Data SciencesMarket: Middle East & North Africa (general region)Industries: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million
Executive summary
McDonald's fries are truly iconic, recognised and found on menus all over the world and this region is no exception. Here in the GCC, no McDonald's meal is complete without them. Our objective was...