Campaign details
Brand: L'Oreal Professional Brand owner: L'Oréal Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Hair care Media channels: Competitions & contests, Email marketing, Events & experiential, Online display, Social media, Websites & microsites, Word of mouth, Influencers, KOLs, Point-of-purchase, In-store
Executive summary
L’Oréal Professionnel is primarily a B2B business that communicated to hair professionals, as their salons always had heavy footfall.
However, during the pandemic, women adapted to get their hair done by themselves. These at-home hair habits persisted...