Campaign details
Brand: Lipton Ice TeaBrand Owner: PepsiCoLead Agency: DDB Dubai, OMD EgyptCountry: EgyptIndustries: Iced drinksMedia Channels: Online display, Online video, Outdoor, out-of-home, Product sampling, Social media, TelevisionBudget: Up to 500k
Executive summary
The whole Ice Tea category was alien to Egyptians prior to Lipton Ice Tea's launch in 2016. Hot tea, however, is the national beverage and it is widely believed that hot tea gone cold is not drinkable. That was the uphill challenge facing Lipton Ice Tea as it set out to launch in Egypt....