Campaign details
Brand: LADABrand owner: RenaultLead agency: TBWA\RAADContributing agency: Clandestino FilmsMarket: LebanonSector: SUVs, 4x4sMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k
Executive summary
The Lada, a robust and affordable car originating from Russia, had been back in the Lebanese market since 2016 but had yet to communicate in an above-the-line, integrated campaign. We needed to build relevance and awareness to ensure that the Lada would once again be top of mind, in order to boost test drives and ultimately sales....