Campaign details
Brand: Kinder Brand owner: Ferrero Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Confectionery Media channels: Events & experiential, Social media, Online display, Word of mouth, Influencers, KOLs, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store Budget: 1 - 3 million
Executive summary
Kinder Cards was a new entry into the food and beverage category. How could Kinder launch a new biscuit product in the region in an overly saturated market?
It was able to build on a unique insight...